Our Story

Billionaires’ Row Watch Boutique was born from a deep passion for haute horlogerie and a vision to bring the world’s most exclusive timepieces under one roof, in the Caribbean. Founded by the family behind Jewels in Paradise—renowned for their legacy in fine jewelry and luxury retail—the idea came to life during years of traveling to major watch fairs, private ateliers, and collector salons around the world.

Surrounded by craftsmanship, rarity, and innovation, we were inspired to create something equally exceptional in the Caribbean. There is no boutique alike.

A paradise for watch collectors: a boutique where horology is honored as art, and where every timepiece tells a story. With a carefully curated selection of masterpieces from Bovet, Jacob & Co., Louis Moinet, Gerald Charles, MontBlanc, Chronoswiss and Rolex Watches, Billionaires’ Row opened its doors at The St. Regis Resort Aruba—ushering in a new era of elevated watch retail in the Caribbean.

Nestled in the luxe ambiance of Aruba’s St. Regis property, Billionaires' Row Boutique is set to elevate and contribute to a luxury timepiece collectors haven.

Billionaires’ Row is an official retailer of Bovet, Jacob & Co., Gerald Charles, and Louis Moinet timepieces—four of the most revered names in haute horlogerie. While our boutique proudly showcases a curated selection from these exceptional brands, our concept goes beyond traditional retail. We are committed to offering our clients unparalleled access to the world’s finest and rarest timepieces. Whether it’s a limited edition, a custom creation, or a specific collector’s piece, our global network allows us to source virtually any watch within 72 hours, ensuring a seamless and highly personalized experience for every collector who walks through our doors.

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